88.1 The 'Burg mobile application Privacy Policy

Data Collection

Location

Location Data is essential for app functionality

Precise Location

Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places

Coarse Location

Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services.

Identifiers

Identifiers are used for app functionality and Third-party Advertising

Device ID

Such as the device's advertising identifier, or other device-level ID

Usage Data

Usage Data is used for Third-party advertising, KCWU advertising and marketing, Analytics, and app functionality

Product Interaction

Such as app launches, taps, clicks, scrolling information, music listening data, video views,saved place in a video, or song.

Advertising Data

Such as information about the advertisements the user has seen

Diagnostics

Diagnostics is used for Analytics and app functionality

Performance Data

Such as launch time, hang rate, or energy use

Other Diagnostic Data

Any other data collected for the purpose of measuring technical diagnostics related to the app

Term Definitions

Third-party Advertising

Such as displaying third-party ads in the app, or sharing data with entities who display third-party ads

KCWU Advertising and Marketing

Such as displaying KCWU ads in the app and sending marketing communications directly to the users.

Analytics

Using data to evaluate user behavior, including to understand the effectiveness of existing product features, plan new features, or measure audience size or characteristics

Product Personalization

Customizing what the user sees, such as a list of recommended products, posts, or suggestions

App Functionality

Such as to authenticate the user, enable features, prevent fraud, implement security measures, ensure server up-time, minimize app crashes, improve scalability and performance, or perform customer support