Location Data is essential for app functionality
Information that describes the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places
Information that describes the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as approximate location services.
Identifiers are used for app functionality and Third-party Advertising
Such as the device's advertising identifier, or other device-level ID
Usage Data is used for Third-party advertising, KCWU advertising and marketing, Analytics, and app functionality
Such as app launches, taps, clicks, scrolling information, music listening data, video views,saved place in a video, or song.
Such as information about the advertisements the user has seen
Diagnostics is used for Analytics and app functionality
Such as launch time, hang rate, or energy use
Other Diagnostic Data
Any other data collected for the purpose of measuring technical diagnostics related to the app
Such as displaying third-party ads in the app, or sharing data with entities who display third-party ads
KCWU Advertising and Marketing
Such as displaying KCWU ads in the app and sending marketing communications directly to the users.
Using data to evaluate user behavior, including to understand the effectiveness of existing product features, plan new features, or measure audience size or characteristics
Customizing what the user sees, such as a list of recommended products, posts, or suggestions
Such as to authenticate the user, enable features, prevent fraud, implement security measures, ensure server up-time, minimize app crashes, improve scalability and performance, or perform customer support