Not Too Close

As Alex Clare’s website points out, you can tell a lot about someone by asking them what the greatest album ever made is. What is Clare’s answer? The album that first comes to his mind is Radiohead’s OK Computer. But upon further thought, Clare admits that OK Computer may be the best album ever made based simply on production, but musically, it isn’t his top selection. After musing over a couple different choices Clare decides In The Key of Life by Stevie Wonder is the greatest album ever made.

Agree or disagree, it’s clear that Clare has great tastes regardless and it’s no wonder he has exploded all over the electronic, alternative and pop music scene.

Alex+Clare+AC04Alex Clare first caught the attention of the masses when his smash single “Too Close” was used in an Internet Explorer commercial. That commercial may have single handedly saved his career and any musical aspirations he had.

A strict Orthodox Jew, refusing to perform on the Sabbath and high holy days, Clare was originally signed with Universal Island Records. After the label discovered how truly devoted to his faith Clare was, (he had to decline an opening slot for Adele because it was at Passover) the label dropped him. A lack of significant album sales and radio play also contributed.

It wasn’t much later that Clare received the call from Microsoft and his career did a 180. The success of the commercial and single lead to Island Records “groveling” for Clare to return to the label.

Alex exclusively told BANG Showbiz: ”They were groveling and very apologetic, it was brilliant!”

Originally from London, the hometown of dubstep, Clare is known for his infusion of dubstep and electronic sound into alternative music. Fun fact: Clare dated Amy Winehouseamy-e-alex in his early days as a musician after meeting her at a performance in North London.

Clare grew up with guitar-based songwriting and perhaps the electronic influences in his music can be explained by the production team of Clare’s first and only album The Lateness of the Hour which consisted of Diplo and Switch.

Alex Clare will be playing in the northwest April 25th at the Wonder Ballroom in Portland, April 28th at the Commodore Ballroom in Vancouver, Canada, April 29th at the Showbox at the Market in Seattle and April 30thth at The Knitting Factory in Boise.

Listen to 88.1 The ‘Burg this Thursday between 6 and 8 p.m. for a chance to win tickets to the Seattle show. Check out our Facebook and mobile app for details and updates on how you can win.

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